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Design plays a massive role in building brand identity. In this digital age, your brand’s online presence is influential for the success of your business. Branding also includes the overall experience a customer has with your brand. And that covers the website aesthetics and the interactiveness with the customer.

Through proper research, competitor analysis and audience analysis we can collect valuable information that can help create an effective UI for your website. When a website highlights the needs and wants of the consumers, the brand can gain popularity amongst the audience very soon.

This is where UI/UX comes into play. Let’s see what it has to offer.

Importance of UI/UX in Branding

UI/UX is imperative to provide an excellent customer experience on the brand’s website. It improves user accessibility and creates a customer-friendly design. A memorable experience thus, in turn, boosts the brand image. A brand element shall be the anchor of your ship. It maintains uniformity and consistency in the design. Viewers can connect to the brand, and it gets imprinted in their memory.It’s also important to know that a brand shouldn’t go overboard with the design, because as soon as things start to get complicated for the user, it will leave a negative impression on the mind.

Designing Tools

  1. Colour
  2. Colours are crucial while designing a visual. They have a huge impact on the human psyche and have the potential to make the viewers feel happy or anxious. It is the key element of creating designs. Your choice of colours in the UI will determine the brand messaging and your identity in the minds of your audience.

  3. Typography
  4. Picking the right font is similar to choosing the right colours for your brand. Keep these key pointers in check while deciding the correct font.

    • It’s legible
    • It’s unique
    • It conveys the brand personality
    • Works on all platforms

    To maintain uniformity throughout the branding process, the brand personality, its choice of colours, font and the voice should all be in alignment.

  5. Patterns
  6. Patterns include things like Logo on the top left corner, micro-animation when hovering over a text, page loaders, etc.The use of patterns on a website should be balanced, fresh new elements need to be put to good use along with the usage of some familiar patterns to promote a sense of comfort amongst the viewers.

Maintaining trust

Branding ↔️ UI/UX Design ↔️ Consumer Trust


Consistency among all the components of a website is the key to building trust. Colours, font and patterns should be in alignment with the brand guidelines. Sending mixed signals can ignite confusion and distrust amongst the customers.


If you are tracking your visitor’s activities on the website to enhance their experience, they should have adequate knowledge about the same. This builds a sense of comfort and trust in your visitor’s minds- that you care about their privacy and valuable information.


Customer security should hold high importance for you as a brand. You should integrate strict security measures if you want to create a positive brand image. A genuine assurance goes a long way; so keeping up with a strong security system can help you achieve your brand goals through your UI/UX design.

If you wish to give your brand a prominent position, and increase your loyal customer base, trust the experts to partner with you through this journey for success. Reach out to us for a thorough understanding and tailor-made strategies.

Let’s Sow & Grow!

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