A brand is defined as a "name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product. Today, a brand is not only recognized by its products or services but the perception of the brand in the customer’s mind. The overall experience of the brand with its audience helps in creating an image of the brand.
To build up your brand i.e. to develop your brand so that its reachability and recognition in people’s head become strong, you need to work on the identity of the brand. Brand identity is often related to the brand's logo, colour scheme, typography, but in the true sense, it is much more than that. The way customers engage with a brand and make them feel is your brand’s identity.
"In simple words, it is your brand’s personality in a nutshell."
A strong brand identity:
- Communicates your business personality and shapes your client’s idea about your brand
- Projects the expectations and promises you extend to your customers in terms of quality, service, reliability, and trustworthiness
- Creates trust and loyalty from those who do business with you
- Helps the audience differentiate you from your competitors i.e. Highlights your USP
- Positively influences their purchasing decisions, directly impacting your profitability
A successful brand has developed a strong connection with its audience and translates its brand's key value point effectively to the target audience. The way people see your brand matters a lot, it is what the customer thinks your brand is all about.
What building brand Identity does is:
- Creates an identity that is bigger than you
- Builds loyalty and trust
- Conveys stability
- Makes your business memorable
- Shows commitment and personal pride
People will judge your ability to provide the solution they are seeking based on their first impressions of your business, both online and off. And whether you have developed a professional brand or not, your business has a brand. Your company name, how you deliver on your promises, and what your customers say about you when asked creates an impression of what it is like to do business with you – and that is your brand.
Prospects look for a company that has the resources to help them succeed. They will also expect to pay more for a more established company. If you don’t project a strong brand identity in any way, they will think you are small and not worthy of their business or the fees that you feel you deserve.
Now, to create a brand identity you should
- Create your visual identity that aligns with your vision and projects the company your target audience wants to work with
- Monitor your online reputation so there are no surprises. Ask happy customers to provide reviews on Google, Yelp, or other review sites that cater to your market niche
- Deliver the experience your clients expect for every interaction they have – from the website, customer service, phone conversations, and emails sent. Treat customers how you want to be treated if you were a customer.
- Network and expand your visibility in your community and on social networks. Building relationships is paramount to brand building and the best way to do so is to help people in ways that set you apart.
Remember, if you have a business, you have a brand. What you do with it is up to you. If your brand aligns with your vision and focuses on the needs of your target audience, it can help attract the right client to your business.
If you wish to give your brand a prominent position and increase your loyal customer base, trust the experts to partner with you through this journey for success. Reach out to us for a thorough understanding and tailor-made strategies.
Let’s Sow & Grow!